Honda
Honda needed a :30 and :15 spot that could showcase key vehicle features and keep the energy up in a short runtime. I edited and animated the spots, using split-screen layouts and animated typography over driving footage to hit both.
For this Honda advertising campaign, I created both :30 and :15 commercial spots built around high-energy driving footage and bold kinetic typography. I handled editorial, motion design, and compositing, integrating animated type directly onto the live-action footage to highlight key vehicle features and reinforce messaging.
The spot’s primary visual device was a split-screen format, pairing complementary driving shots against each other to build rhythm, contrast, and storytelling. This allowed us to feature multiple perspectives and models simultaneously without requiring additional footage or reshoots. Animated type elements were tracked and composited to feel physically grounded in the scene, adding a sleek, modern polish that matched the Honda brand aesthetic.
The final spots delivered a clean, fast-moving piece that balanced practical information with premium automotive styling, designed for broadcast and digital distribution.
Ishimoto Blog:
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