Swig Life - Product Release

Swig partnered with our team to create a series of product-focused motion design videos highlighting their insulated backpacks, totes, and lunch bags. Working from still product photography and a custom illustrated graphic style designed by Greg Cassidy, I animated the artwork and built out the complete motion system used across the campaign.

Each video called out key features—construction materials, insulation performance, pockets, capacity, and lifestyle use—using clean graphic transitions, callouts, and typography to keep the information clear and engaging. The animations were designed to feel energetic and playful without distracting from the product details, giving Swig a versatile set of assets for web, retail display, and social platforms.

We delivered individual videos for each product in the line, ensuring visual consistency while tailoring pacing and structure to each product’s unique features.

Honda

For this Honda advertising campaign, I created both :30 and :15 commercial spots built around high-energy driving footage and bold kinetic typography. I handled editorial, motion design, and compositing, integrating animated type directly onto the live-action footage to highlight key vehicle features and reinforce messaging.

The spot’s primary visual device was a split-screen format, pairing complementary driving shots against each other to build rhythm, contrast, and storytelling. This allowed us to feature multiple perspectives and models simultaneously without requiring additional footage or reshoots. Animated type elements were tracked and composited to feel physically grounded in the scene, adding a sleek, modern polish that matched the Honda brand aesthetic.

The final spots delivered a clean, fast-moving piece that balanced practical information with premium automotive styling, designed for broadcast and digital distribution.