PBS Kids
PBS Kids was rolling out American Sign Language integration across its programming and apps. I led post-production on the series, delivering broadcast-ready pieces for a national platform with accessibility as the core requirement.
I led post-production across a series of accessibility-focused pieces for PBS Kids, supporting the rollout of American Sign Language integration into children’s programming and app experiences. The project included testimonial storytelling, animated promotional spots, and instructional walkthroughs, each requiring different editorial approaches and technical workflows.
My responsibilities spanned editorial leadership, narrative shaping and pacing, dialogue cleanup and audio mixing, integrating ASL interpreter overlays, sourcing and integrating broadcast masters and ASL, designed custon sound effects, color correction and final grade, coordinating contributions across multiple teams, and managing revisions through final delivery.
Across the campaign, the goal was to highlight authentic representation within the Deaf community and communicate how PBS Kids is expanding access to programming for young signing audiences. The final work delivered an emotional narrative supported by polished craft and cohesive post-production execution.
Davis & Green
Davis & Green needed a full rebrand launched simultaneously across broadcast, digital, and social. I handled editorial and motion design for the campaign: cutting the broadcast spots, building animated service icons, and bringing their new mascot, Ollie the Octopus, to life across every channel.
Davis & Green, a home-services company, underwent a complete rebrand led by Yebo. I was responsible for editing the broadcast advertisements and designing the motion graphics used throughout the launch campaign. The creative team developed a set of elemental icons representing the company’s key service categories, and I animated these for broadcast spots, social media placements, and the client’s website—ensuring consistency across all platforms.
A major component of the rebrand was introducing “Ollie the Octopus,” the new character mascot. Early explorations involved stretching Ollie’s tentacle to interact with the ampersand in the logo, paired with underwater bobbing movement. Through iteration, we refined the animation to a more subtle rotational sway and gentle buoyancy, creating a clean, understated motion that supported the brand tone without distraction.
Final Broadcast Ad
Social Media Elements
Fox Elementary
Sentimental short film edited to support fundraising for Fox Elementary after a devastating fire—combining stills, news clips, and campaign materials into an emotionally resonant narrative about community resilience.
This project told the story of Fox Elementary, an elementary school devastated by a fire, and the community effort that rose up in response. I handled the edit for a short documentary-style piece built from still images, local news coverage, and campaign merchandise photography.
The goal was to shape a sensitive, uplifting narrative around loss, resilience, and collective support—balancing factual reporting with emotional pacing. I crafted the structure, timing, and transitions to guide viewers from the shock of the incident to the hope and momentum that followed, helping the fundraising campaign communicate its impact clearly and authentically.
Virginia Lottery
Virginia Lottery needed a steady stream of campaign content across broadcast, social, and digital. Working with Yebo, I've handled motion design, dynamic typography, and animation on their ongoing campaigns, delivering broadcast spots and fully animated promos on a recurring basis.
Virginia Lottery has been a long-term client through Yebo, where I've contributed motion design, animation, and editorial support across broadcast, social, and promotional campaigns.
A large part of this work involved short-form animated social content built around scratcher tickets: playful motion, tactile reveal sequences, and dynamic type designed to showcase prizes and hold attention while scrolling. I also worked on a campaign promoting Virginia Lottery's Mobile Play experience, delivering broadcast spots and supporting social assets across platforms.
One example: a fully animated GSTV (Gas Station TV) spot built around energetic typography and bold graphic animation, designed for the few seconds people glance at a gas-pump screen.
Across this work I handled animation, motion graphics, typography, and finishing, keeping a consistent look across formats while adapting to what each platform needed.
Voter Awareness
This series needed to cut through a fast-scrolling Instagram feed with a clear call to action. I built animated draw-on graphics with direct prompts to register or vote early, designed to deliver high-impact messaging in a few seconds of attention.
This project consisted of a series of animated social media pieces designed to motivate voter participation and highlight the importance of engaging in local and national elections. Built specifically for Instagram ad placement, the campaign leaned on bold motion design, draw-on graphics, and dynamic typography to deliver a clear call to action—encouraging viewers to register, verify their voting status, or vote early.
The creative approach focused on clarity and immediacy: fast-moving visual language, modern design elements, and concise messaging tailored to the short attention span of social platforms. Each piece balanced visual energy with straightforward, actionable direction, ensuring the message remained the hero.
I handled animation, motion graphics, typography, pacing, and finishing across a multi-piece rollout, delivering visually cohesive assets flexible enough to adapt across social placements and campaign phases.
Ishimoto Blog:
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