SPCA
I created an animated awareness campaign for the Richmond SPCA exposing the hidden cruelty of puppy mills and the misleading nature of online puppy-sale sites. The project included a motion-design PSA and a testimonial-style video where contrasting on-screen text and visual storytelling revealed the harsh reality behind polished marketing language.
Working with the Richmond SPCA with Yebo, I designed and animated a motion-graphics awareness spot addressing the growing problem of puppy mills and the deceptive online storefronts that enable them. The animated PSA juxtaposes the convenience of modern online shopping with the grim reality behind high-volume puppy breeding, using bold typography, restrained visuals, and impactful pacing to build emotional and ethical urgency.
To support the campaign further, I edited a testimonial-style video featuring a couple proudly describing their online puppy purchase experience. The editorial approach intentionally contrasts their optimistic dialogue with on-screen text that fact-checks each claim—revealing the disconnect between consumer perception and the abusive practices behind many online breeders. The structure creates a slow, unsettling realization designed to challenge assumptions and inspire more informed adoption decisions.
Across both pieces, I handled editorial, motion design, dynamic typography, animation, and finishing. The campaign’s goal was to raise awareness, elevate the voices advocating for humane adoption, and encourage viewers to support ethical practices through the Richmond SPCA.
Voter Awareness
This series needed to cut through a fast-scrolling Instagram feed with a clear call to action. I built animated draw-on graphics with direct prompts to register or vote early, designed to deliver high-impact messaging in a few seconds of attention.
This project consisted of a series of animated social media pieces designed to motivate voter participation and highlight the importance of engaging in local and national elections. Built specifically for Instagram ad placement, the campaign leaned on bold motion design, draw-on graphics, and dynamic typography to deliver a clear call to action—encouraging viewers to register, verify their voting status, or vote early.
The creative approach focused on clarity and immediacy: fast-moving visual language, modern design elements, and concise messaging tailored to the short attention span of social platforms. Each piece balanced visual energy with straightforward, actionable direction, ensuring the message remained the hero.
I handled animation, motion graphics, typography, pacing, and finishing across a multi-piece rollout, delivering visually cohesive assets flexible enough to adapt across social placements and campaign phases.
Ishimoto Blog:
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