Virginia Lottery
Virginia Lottery needed a steady stream of campaign content across broadcast, social, and digital. Working with Yebo, I've handled motion design, dynamic typography, and animation on their ongoing campaigns, delivering broadcast spots and fully animated promos on a recurring basis.
Virginia Lottery has been a long-term client through Yebo, where I've contributed motion design, animation, and editorial support across broadcast, social, and promotional campaigns.
A large part of this work involved short-form animated social content built around scratcher tickets: playful motion, tactile reveal sequences, and dynamic type designed to showcase prizes and hold attention while scrolling. I also worked on a campaign promoting Virginia Lottery's Mobile Play experience, delivering broadcast spots and supporting social assets across platforms.
One example: a fully animated GSTV (Gas Station TV) spot built around energetic typography and bold graphic animation, designed for the few seconds people glance at a gas-pump screen.
Across this work I handled animation, motion graphics, typography, and finishing, keeping a consistent look across formats while adapting to what each platform needed.
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