Davis & Green
Davis & Green needed a full rebrand launched simultaneously across broadcast, digital, and social. I handled editorial and motion design for the campaign: cutting the broadcast spots, building animated service icons, and bringing their new mascot, Ollie the Octopus, to life across every channel.
Davis & Green, a home-services company, underwent a complete rebrand led by Yebo. I was responsible for editing the broadcast advertisements and designing the motion graphics used throughout the launch campaign. The creative team developed a set of elemental icons representing the company’s key service categories, and I animated these for broadcast spots, social media placements, and the client’s website—ensuring consistency across all platforms.
A major component of the rebrand was introducing “Ollie the Octopus,” the new character mascot. Early explorations involved stretching Ollie’s tentacle to interact with the ampersand in the logo, paired with underwater bobbing movement. Through iteration, we refined the animation to a more subtle rotational sway and gentle buoyancy, creating a clean, understated motion that supported the brand tone without distraction.
Initially, we wanted Ollie to stretch to the ampersand while he bobbed and floated in the water. In the end, we went with a slight rotation and subtle bobbing.
Final Broadcast Ad
Social Media Elements
Cato Fashions
Cato needed catalog-style footage to read as premium fashion advertising, on a limited production budget. I edited and animated the monthly campaign, using rotoscoping and pseudo-3D graphics to raise production value without expanding the shoot.
Cato Fashions needed ongoing promotional videos to showcase new seasonal styles—essentially a video version of their monthly fashion catalog. Working with limited footage and assets, I handled editing, color correction and grading, audio mixing, and motion design to create polished, high-impact ads for broadcast, social, and digital platforms.
A key creative approach was building depth and visual interest without the budget for complex 3D production. I rotoscoped the models and composited branding, typography, and design elements behind them in a pseudo-3D space. This gave us layered motion, parallax, and spatial separation that made otherwise simple footage feel more dynamic and premium.
The result was a consistent monthly rollout that maintained visual freshness, captured attention, and aligned the brand more closely with modern fashion advertising aesthetics—without requiring additional production resources.
Fox Elementary
Sentimental short film edited to support fundraising for Fox Elementary after a devastating fire—combining stills, news clips, and campaign materials into an emotionally resonant narrative about community resilience.
This project told the story of Fox Elementary, an elementary school devastated by a fire, and the community effort that rose up in response. I handled the edit for a short documentary-style piece built from still images, local news coverage, and campaign merchandise photography.
The goal was to shape a sensitive, uplifting narrative around loss, resilience, and collective support—balancing factual reporting with emotional pacing. I crafted the structure, timing, and transitions to guide viewers from the shock of the incident to the hope and momentum that followed, helping the fundraising campaign communicate its impact clearly and authentically.
TED Courses
TED Courses needed masterclass content that could hold an audience through dense, abstract ideas. I edited the series and built animated illustrations to clarify the material and keep viewers engaged. The series won Best Video Series at the 28th Annual Webby Awards.
I served as the editor and animator for multiple masterclass-style video courses produced for TED Courses. My role involved structuring and refining the long-form educational content, building a clear narrative flow, and enhancing the learning experience through custom animated illustrations. These animations were strategically used to visualize abstract or complex ideas, making the lessons more accessible, memorable, and engaging for a global audience.
In addition to editorial and animation work, I handled motion graphics integration, pacing adjustments, sound design polish, and delivery across multiple formats.
The series went on to win Best Video Series at the 28th Annual Webby Awards—recognition of the project’s quality and impact.
Ishimoto Blog:
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