Davis and Green, a home services company, underwent rebranding by Yebo, where I edited their broadcast spot and designed the motion graphics to announce the rebrand.
Icon Animation Exploration
The creative team planned to use elemental icons to represent the services provided by Davis and Green. They also required animated versions of these icons for broadcast spots, social media, and the client's website. Below, you can see some of my initial designs for those animations.
Animation options for “Ollie the Octopus” and the new logo lockup.
Initially, we wanted Ollie to stretch to the ampersand while he bobbed and floated in the water. In the end, we went with a slight rotation and subtle bobbing.
